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“Better” – the theme that permeated San Francisco last week at RSA! But what does “Better” really mean and is it good enough? At the Synack Studio for Crowdsourced Security, we hosted hundreds of businesses and security leaders for fresh, pragmatic conversations about security, with actionable insights that you couldn’t find on the RSA stage. With our prime location just across the street from Moscone, the Synack CISO Lounge was buzzing with conversations about, reactions to, and reflections on the content of the week. At the top of everyone’s minds was Trust by design. Starting at the asset level, organizations are integrating security into their product development lifecycle to build products that consumers can actually trust. To build trust, G2000 companies, emerging high-growth companies, and government agencies are turning to crowdsourced security testing. By seamlessly integrating the best human security researchers and AI technology, Synack’s crowdsourced security testing platform provides the talent and scale that security teams don’t have the resources for in house. From Synack’s CISO Lounge to our nine events, here were the 3 major takeaways from the week that our crowd cared most about (because we believe in crowdsourcing everything from our security vulnerabilities to our RSA highlights!):
Consumers are becoming more sophisticated and in turn are seeking more transparency and security around the data they share with businesses. During our Executive Lunch: Rebuilding Trust moderated by David Demarest (Founder, AspenLine Reputation Strategies; previously White House Communications Director for George H. W. Bush)) and panelists: Amit Elazari (Global Cybersecurity Policy at Intel Corporation, Lecturer, UC Berkeley School of Information (MICS)), David Cohen (Shareholder, Brownstein Hyatt Farber Schreck and former Chief Administrative Officer, CLEAR), and Jay Kaplan (Co-Founder and CEO, Synack), there was unanimous agreement that consumers are the driving force behind new security & privacy regulations and standards. Consumers’ trust in brands is grounded in their belief that the organization is keeping their data, information and activity secure. Consumers are frustrated with the misuse of their personal data and they want more transparency around who is collecting and how data is being used. One panelist believes we need to utilize innovation to empower consumer and business decision making when it comes to data and privacy.
To help standardize these practices, consumers are demanding new regulations, such as the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA). Regulation like GDPR and CCPA are likely the first of more to come. In response, trusted consumer ratings services, like Consumer Reports, are integrating security as a criterion in their ratings. As a trusted business you want to be spending time ensuring your customer data is safe and secure, as well as compliant. Synack customers use crowdsourced penetration testing to achieve compliance (e.g., PCI, NIST 800-53, OWASP) but also achieve a higher level of security by minimizing vulnerability risk. Jay Kaplan commented that “Trust takes time, when you have a quantifiable measure you can then start to improve. If they don’t have a way to measure, regulation and enforcers have no way to do their job.”
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